This 23,400 square foot facility is used as a backdrop to display the finest Italian automobiles in the world, the "Ferrari." The building's simple, clean lines of its exterior, decorated with off white metal panels are accented with towers incorporating the Ferrari signature color "rosa corsa red." The showroom area is simple and open and is supported by curved floating ceiling treatments which reflect the smooth curved lines of the automobiles it displays. The facility also incorporates a state of the art climate controlled service department. The exterior display area and drive is designed complete with curves and "rumble curb" which is found reminiscent of the race track.